Datum Academy Blog

The emergence of artificial intelligence (AI) has transformed the technological sector, inspiring the creation of cutting-edge AI tools like OpenAI's ChatGPT. Many industry professionals have shared their opinions on the possible effect of this new AI bot, which has generated a stir inside the sector. One such authority is Paul Buchheit, the creator of Gmail, who recently made the audacious prediction that ChatGPT might overtake Google, one of the biggest search engine companies in the world, within the next two years.

He envisions this happening when the browser's URL/Search bar is replaced with AI that autocompletes our inquiry or thinking as we write it and also suggests the best response (which may be a link to a website or product). The AI will exploit the outdated search engine backend to compile pertinent data and links, which will then be summarized for the user. It's similar to asking a trained human researcher to complete a task, except that AI will complete it in a fraction of the time.

Buchheit makes a valid point, but the internet has been predicting Google's death ever since ChatGPT appeared. A large portion of Google's income comes from advertising. You see advertising when you search on Google, which is how Google generates money. But why would anybody ever Google again if an AI can perfectly answer every inquiry you have without presenting a page full of links (and adverts) on the Search Engine Results Page (SERP)?

Therefore, even if Google soon introduces its own ChatGPT substitute, it will be driving users away from its primary revenue stream.

It's difficult to think that SERPs will go out of style anytime soon. How frequently do you look for reviews of a brand-new film, television program, or video game and click on several links to examine a range of viewpoints? Or browse product listings to discover the choice that best satisfies your needs? Despite this, the majority of us almost never scroll past the first page of search results.

source : twitter.com/paultoo